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Entries from December 2006

The vampire effect; sex in advertising

December 30th, 2006 · No Comments

Research on sex in advertising yields some interesting conclusions. Sexual imagery definitely attracts the attention of men. But guess what? The sexual imagery draws the attention of the men away from the other elements of the ad, in a phenomenon that research firm MediaAnalyzer calls the “vampire effect.”
The vampire effect results […]

Tags: Advertising, Promotions, Pricing, PR

Brand creation

December 30th, 2006 · No Comments

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
- David Ogilvy, Brand Guru

Tags: Brands/ Concepts/ Knowledge/ Strategy · Advertising, Promotions, Pricing, PR

Hariyali to expand retail network from 60 to 150 stores

December 28th, 2006 · No Comments

Hariyali Kisan Bazaar (HKB), the rural retailing arm of DCM Shriram Consolidated Ltd (DSCL), which is currently operating 60 stores spread over five states, is planning to open 150 stores by March 2008. DSCL is also considering entering new markets in the west and the south, like Madhya Pradesh and Andhra Pradesh.
HKB sees a […]

Tags: Retail

40th Big Bazaar opened at Chennai

December 28th, 2006 · No Comments

Kishore Biyani owned Pantaloon retail, which is a part of the Future Group, has opened its 40th Big Bazaar store in Chennai. This store occupies 50,000 square feet of retail space and expects a daily foot fall of around 50,000. The Chennai store happens to be the Pantaloon’s 10th Big Bazaar store in southern […]

Tags: Kishore Biyani (Future Group)

Bharati Walmart to invest 30% more than Reliance Retail?

December 28th, 2006 · 2 Comments

India’s telecom czar Sunil Bharati Mittal, which recently tied up with Walmart, the biggest retailer of the world today outlined broad contours of its investment plans. Depending on investments in the real estate and logistics, the company within four years, or by 2010, will invest US$ 7 billion in creating retail network in […]

Tags: Uncategorized

Bharati Walmart announces 30% more investment than Reliance Retail

December 28th, 2006 · 2 Comments

India’s telecom czar Sunil Bharati Mittal, which recently tied up with Walmart, the biggest retailer of the world today outlined broad contours of its investment plans. Depending on investments in the real estate and logistics, the company within four years, or by 2010, will invest US$ 7 billion in creating retail network in […]

Tags: Uncategorized

Jaipur vegetable vendors up in arms; demand closure of Reliance ‘Fresh’ outlets

December 25th, 2006 · No Comments

Vegetable vendors in Jaipur are demanding closure of recently opened Reliance ‘Fresh’ outlets in the city, according to a report published in Keralanext. Reliance Fresh, as may be recalled, is a neighbourhood convenience stores format of Reliance Retail which offers fruits, flowers, vegetables and staples. Reliance ‘Fresh’ is part of its nationwide Rs. 25,000 crore […]

Tags: Mukesh Ambani (Reliance)

Max Retail opens sixth store in Hyderabad; plans 100 stores in 5 years

December 25th, 2006 · No Comments

Max Retail, a part of the Dubai based Landmark Group, launched its first Value Retail store in Hyderabad on Friday, the 22nd December, 2006. The new store, housed in City Centre Mall, occupies 16,000 square feet of retail space. The new store will cater to the needs of entire family offering fashion apparel, footwear and […]

Tags: Retail

US retailers log below expectation pre Christmas sales

December 25th, 2006 · No Comments

Though, bargain hunters and late comers flocked to stores this weekend, the late-buying binge was not enough to meet sales goals, and retailers are now turning to post-Christmas business to make this season a merry one, reports AP.
“These were big days, but they came up short in terms of traffic and sales,” said Bill Martin, […]

Tags: Retail

Mothercare opens standalone showroom with Crossword in Hyderabad

December 25th, 2006 · No Comments

The posh Banjara Hills area of Hyderabad saw opening of yet another standalone retail showroom of Mothercare, which also houses a Crossword outlet, on Friday, the 22nd December, 2006. While construction major K. Raheja owned, “Shoppers’ Stop,” is the master franchisee of the Mothercare brand in India, it owns the “Crossword” brand.
It was 40th outlet […]

Tags: Uncategorized