Research on sex in advertising yields some interesting conclusions. Sexual imagery definitely attracts the attention of men. But guess what? The sexual imagery draws the attention of the men away from the other elements of the ad, in a phenomenon that research firm MediaAnalyzer calls the “vampire effect.”
The vampire effect results [...]
Entries from December 2006
The vampire effect; sex in advertising
December 30th, 2006 · No Comments
Tags: Advertising, Promotions, Pricing, PR
Brand creation
December 30th, 2006 · No Comments
“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
- David Ogilvy, Brand Guru
Tags: Advertising, Promotions, Pricing, PR · Brands/ Strategy
Hariyali to expand retail network from 60 to 150 stores
December 28th, 2006 · No Comments
Hariyali Kisan Bazaar (HKB), the rural retailing arm of DCM Shriram Consolidated Ltd (DSCL), which is currently operating 60 stores spread over five states, is planning to open 150 stores by March 2008. DSCL is also considering entering new markets in the west and the south, like Madhya Pradesh and Andhra Pradesh.
HKB sees a [...]
Tags: Retail
40th Big Bazaar opened at Chennai
December 28th, 2006 · No Comments
Kishore Biyani owned Pantaloon retail, which is a part of the Future Group, has opened its 40th Big Bazaar store in Chennai. This store occupies 50,000 square feet of retail space and expects a daily foot fall of around 50,000. The Chennai store happens to be the Pantaloon’s 10th Big Bazaar store in southern [...]
Tags: Kishore Biyani (Future Group)
Bharati Walmart to invest 30% more than Reliance Retail?
December 28th, 2006 · 2 Comments
India’s telecom czar Sunil Bharati Mittal, which recently tied up with Walmart, the biggest retailer of the world today outlined broad contours of its investment plans. Depending on investments in the real estate and logistics, the company within four years, or by 2010, will invest US$ 7 billion in creating retail network in [...]
Tags: Uncategorized
Bharati Walmart announces 30% more investment than Reliance Retail
December 28th, 2006 · 2 Comments
India’s telecom czar Sunil Bharati Mittal, which recently tied up with Walmart, the biggest retailer of the world today outlined broad contours of its investment plans. Depending on investments in the real estate and logistics, the company within four years, or by 2010, will invest US$ 7 billion in creating retail network in [...]
Tags: Uncategorized
Jaipur vegetable vendors up in arms; demand closure of Reliance ‘Fresh’ outlets
December 25th, 2006 · No Comments
Vegetable vendors in Jaipur are demanding closure of recently opened Reliance ‘Fresh’ outlets in the city, according to a report published in Keralanext. Reliance Fresh, as may be recalled, is a neighbourhood convenience stores format of Reliance Retail which offers fruits, flowers, vegetables and staples. Reliance ‘Fresh’ is part of its nationwide Rs. 25,000 crore [...]
Tags: Mukesh Ambani (Reliance)
Max Retail opens sixth store in Hyderabad; plans 100 stores in 5 years
December 25th, 2006 · No Comments
Max Retail, a part of the Dubai based Landmark Group, launched its first Value Retail store in Hyderabad on Friday, the 22nd December, 2006. The new store, housed in City Centre Mall, occupies 16,000 square feet of retail space. The new store will cater to the needs of entire family offering fashion apparel, footwear and [...]
Tags: Retail
US retailers log below expectation pre Christmas sales
December 25th, 2006 · No Comments
Though, bargain hunters and late comers flocked to stores this weekend, the late-buying binge was not enough to meet sales goals, and retailers are now turning to post-Christmas business to make this season a merry one, reports AP.
“These were big days, but they came up short in terms of traffic and sales,” said Bill Martin, [...]
Tags: Retail
Mothercare opens standalone showroom with Crossword in Hyderabad
December 25th, 2006 · No Comments
The posh Banjara Hills area of Hyderabad saw opening of yet another standalone retail showroom of Mothercare, which also houses a Crossword outlet, on Friday, the 22nd December, 2006. While construction major K. Raheja owned, “Shoppers’ Stop,” is the master franchisee of the Mothercare brand in India, it owns the “Crossword” brand.
It was 40th outlet [...]
Tags: Uncategorized
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