Kishore Biyani, who three months ago was conferred “International Retailer of the Year” Award by the prestigeous US National Retail Federation (NRF), could truly be considered as the pioneer of multi-brand modern (organised) retail in India.
Born in a middle class marwari trading family, Kishore Biyani, began his career selling stonewash fabric to small shops in Mumbai. After having a brush with film making and festival organising, he went on to launch Pantaloons, the biggest listed retailer of the country, today.
Pantaloons is credited with launching many retail formats in value and lifestyle retailing under some of the best known retailing brand names in the country, including Big Bazaar, Food Bazaar, Central, e-zone, and Home Town.
While, most successful men and women write their biographies post their retirement, Kishore Biyani has gone ahead with writing his biography, “It Happened in India,” if one could say so, at the beginning of his retailing career.
“It happend in India” is the story of this maverick entrepreneur’s experiments with exploration of business the Indian way, his uncanny insight into the mind of Indian consumer and his simple philosophy of – Rewrite Rules, Retain Values.
As expected, the book even before being widely available, has become a success story in its own right. According to media reports, while 10,000 copies (largest ever for an Indian book) of the book have already been sold on the day of its launch, the publishers are also confident of selling the initial lot of 30,000 books in a few days. In another first in the history of publishing in India, this is the first indigenous book which has had a print run of 200,000 copies.
The book in a true Kishore Biyani style has been priced at Rs 99/- only for soft cover, while the hard cover price has been fixed at Rs. 495/-. The book, which has been co-authored with Dipayan Baishya, is currently available for sale in a few Big Bazaar and Depot stores in Mumbai and Pune and can also be ordered online at Futurebazaar.com.
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13 responses so far ↓
SOMA SHEKARA // Dec 24, 2007 at 5:13 pm
About Kishore biyani, he is a big business tycoon in India. Brought some UK brands to India. With BigBazaar he reached the homes of middleclass & poverty lined people. He created job openings in retail Industry. Great Man. I wish him to achive & get many more awards like US’s NRF.
vishvas // Jun 29, 2008 at 12:24 pm
Article is good but if you provide some more information on how did he start his business & how did he expand the same? That will be a good and useful information to read
Saravana Stores « DailyPhoto Chennai // Jul 1, 2008 at 6:37 am
[...] started Big Bazaar on lines of Saravana stores and its merchandises (from his book “It Happened in India“). He also observes people in India prefer shopping not in peace but in full rush and [...]
diwaker // Sep 11, 2008 at 10:20 pm
With Indian retail sector growing at a fast pace and every thing being sold in organized manner, there is no doubt he can gain a lot from upcoming business models of tata , birla, reliance and other foreign players. It will be very interesting to see as to how, he formulates his strategies, because he is truly the man to watch.
TRILOK NATH JHA // Nov 19, 2008 at 11:49 am
kishore biyani-THIS NAME IS ENOUGH TO EXPLAIN EVERYTHING ABOUT INDIAN RETAIL INDUSTRY. HIS MISSION AND VISION COMES TRUE WITH IMPLEMENTING HIS STRATEGY ACCORDING TO INDIAN MIDDLE CLASS PEOPLE MENTALITY. NOW HE IS THE FATHER OF MIDDLE CLASS PEOPLE BY PROVIDING GOODS AT LOWER PRICES AS WELL AS OPPORTUNITY OF JOBS.
Amit Patel // Feb 8, 2009 at 8:50 pm
Kishoreji is a low profile entrepreneur of India. Big Bazaar really provides good service to all people. I even find my watchman and cleaner over there.
amit singh // May 27, 2009 at 10:27 am
Iwish to know more about kishore biyani if u privide more information like how to he strugle what type of problem he face
Prashant Kumar Sonu // Jun 23, 2009 at 10:22 am
it will be really nice if u can quote more information like how mr biyani started his business n reached the great levels…his struggle in the process
Chandrakant Kumar // Jul 3, 2009 at 6:29 pm
Hi,
I just want to know when Mr.Biyani was expending his retail business then what type of problem he faced to promoting the new concept. and if he faced any problem during the promotion then how did he come out and achieve the tremendous success in Indian market… Now he is the real achiever, at least every one knows his retail chain’s brand name.
amish kasat // Jul 21, 2009 at 2:20 pm
hi
he is amazing to have taken his venture to such a height he is myINSPIRATION
Dr.Mrs.K.Sankarnarayan // Aug 10, 2009 at 1:01 pm
I came to know of his book and the achievement from Dr.S.K.Subramanian who came to meet Mr.Kisore Biyani along with Mr.Nagato Ito from Japan in August 2009.
We go to Malls and Bigbazars and get the benefit without realizing the greatness of the man behind it. It is this book made me realize what one gets easily , there is a personality who has worked for it with great vision.
Great.
ashok kumar ghanekar // Sep 16, 2009 at 4:20 pm
I want more information about the kishore biyani who expand his business. know the his carrier that how much problem he faced in his life and solve the all problem because of he is the real achiever person and I also belong to middle class family and I want expand my business at district level as soon as possible.
Our Comment:
Please purchase a copy of his autobiography and get all the information that you want to know about Mr Kishore Biyani.
swetha sharma // Sep 28, 2009 at 11:42 am
he is the biggest tycoon in india at an such an early age he has got many awards to his credit hatss off to him
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