IndiaRetailBiz

We are all very proud of this moment of reviving the Vimal brand which I am sure will once again regain the market leadership it enjoyed and top-of-the-mind recall : Nita Ambani

Vimal, the first brand of the Mukesh Ambani owned Reliance group, originally launched and popularised almost thirty years ago by Late Shri Dhirubhai Ambani, is back with a bang. It was relaunched in Ahmedabad with a new logo, reports PTI. Nita Ambani, wife of Mukesh Ambani has been actively associated with the relaunch.

Vimal, the iconic textiles brand was named after Vimal Ambani– son of Dhirubhai’s elder brother.

While, RIL is expected to spend Rs 500 crore on Vimal’s retail expansion, it will also spend Rs 100 crore on revamping and promotion of the brand. RIL, according to an NDTV report, is in talks with Music Maestro A R Rehman, Actor Aamir Khan and Chess player Viswanathan Anand to endorse the Vimal brand.

RIL is expected to open 20 stores during this festive season, .

“The new logo displays a new spirit of openness by breaking free from the oblong. The minimalistic letters and styling convey this new open spirit and also are in line with the new fashion thinking of clean and bold lines,” the company said in a statement.

Apart from fabrics, the new Vimal will also offer ready to wear apparels for men including shirts, trousers, suits and jackets.

The apparels will be available in three sub-brands Vimal Red (popular range for youth in value segment ), Vimal White (formals with premium pricing), and Vimal Black (top-end Italian fashion) .

The Vimla Black designed in Italian fashion has been inspired by thoughts and guidance of Italian designer Maurizio Bonas.

While Vimal Red and White will be available in all Vimal stores, Vimal Black will be retailed through exclusive outlets. These will be opened in the coming days, according to the company statement.