IndiaRetailBiz

Megamart, the Apparel retail chain of Ahmedabad-based Sanjay Lalbhai led Arvind Mills. which currently focuses on selling apparel brands of Arvind, is looking at adding new categories of products like luggage, footwear and lifestyle electronics at its larger format stores known as ‘Megamart’ outlet centres, according to a Hindu Business Line report.

While, share of non-apparel products, according to J. Suresh, CEO, Brands & Retail Division, Arvind Mills, could go as high as 30% of the total, the balance 70% will comprise Arvind’s apparel brands like Lee, Wrangler, Arrow, Flying Machine, Newport, Excalibur, Ruf ’n Tuf, Ruggers, Elitus, Auburn Hill, Mystic Dew, Yash, Iris and Colt.

Megamart has set the ball rolling for setting up shops in shop in its stores with brand leaders in respective categories like Mobile Next (lifestyle electronics), VIP and American Tourister (luggage), M&B, Reebok, and Nike (footwear), Timex (watches), among others. Megamart could also look at adding product categories like cosmetics and perfumes.

“While our non-apparel products would be still value driven they would not sell on discounted prices. Instead such products would have more offers attached to them and would be based on value price points,” said K.R. Venkatchalapathy, Business Head, Megamart.

Meanwhile, the balance 70-75 per cent of Megamart Outlet Centres would comprise Arvind Mill’s apparel brands such as Lee, Wrangler, Arrow, Flying Machine, Newport, Excalibur, Ruf ’n Tuf, Ruggers, Elitus, Auburn Hill, Mystic Dew, Yash, Iris and Colt.

Megamart is expecting to garner a turnover of about Rs 2,000 crore in the next five years, while waiting to be spun off as an independent company in the near future.