Polo Ralph Lauren, the US-based design and distribution house, known for its range of high-end casual and semi-formal clothings as well as accessories and fragrances under internationally famous luxury labels like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, Chaps and Club Monaco, is close to signing an agreement with Reliance Brands to bring these premium products in India, according to an Economic Times report. The brand was launched in 1967 by Ralph Lauren, with a line of men’s ties.
Reliance Brands, a subsidiary of Reliance Retail retail, is headed by Darshan Mehta, a financial analys of repute and erstwehile Head of Arvind Brands.
Reliance Brands has already stitched up a 49:51 partnership with ‘Sixty’ group, an Italian fashion house, for launching its range of fashion brands in India. Miss Sixty, Energie, Killah and Murphy & Nye, are among the brands owned by the Sixty group.
Versace pret-e-porte is another Italian fashion house at the lower end of the fashion pyramid that is in the final stages of tying up with Reliance Brands to bring its products to India.
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Fashion » Reliance ‘Brands’ to bring ‘Ralph Lauren’ and ‘Versace’ fashion brands to India // Feb 12, 2008 at 8:33 am
[…] IndiaRetailBiz wrote an interesting post today on Reliance ‘Brands’ to bring ‘Ralph Lauren’ and ‘Versace’ fashion brands to IndiaHere’s a quick excerpt Polo Ralph Lauren, the US-based design and distribution house, that is known for offering a range premium lifestyle products in apparel, home, accessories and fragrances categories, under internationally famous luxury labels of Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, Chaps and Club Monaco, is close to signing an agreement with Reliance Brands to bring these premium products in India, according to an Economic Times report. […]
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