IndiaRetailBiz

“Factors such as entry of new brands, availability of a wide range of products, and the new-age shopping experience are slowly pulling consumers towards the modern supermarkets,” — Sushmita Balasubramaniam, Head- Knowledge Company, Technopak.

While 85% of consumers continue to patronise small grocers (Kirana shops), a significant 15% have already begun buying their food and grocery needs from modern retail formats on a regular basis, according to “The India Food and Grocery Shopping Trends 2008,” a report released on Thursday by Technopak– the well-known consultancy on retail.

The new report provides insights into fast changing buying behaviour of Indian shoppers. Food & grocery accounts for over one-third (36%) of the shopping budget of consumers in the country.

In emerging towns with population still under one million, major retailers are of great interest as in these townships, while major retailers have begun massive trials, even small traders have also begun to modernise by upgrading their shops.

Source: Business Standard