“India is a large market for lingerie with a lot of brands coming here. We thus wanted to get our act right here before we expand into other markets.” — Venkatesh Rajamani, CEO, Amante.
Amante, the innerwear brand, owned by Sri Lanka-based MAS Holdings, which manufactures intimate apparel for Triumph and Victoria’s Secret, is betting big on India, according to a report in Hindu Business Line..
Amante is already selling its lingerie products in India through MBOs (multi-brand outlets). It is looking at increasing the number of its outlets from 28 at present to 100 during the current year (2008). It is open to expansion of network either on its own or through a joint venture.
Amante lingerie products cater to both the value and premium market segments with prices of the same ranging between Rs 295 and Rs 995. It will soon add swimsuits to its product offerings in India.
Amante is also using India as a launch pad for exploring other markets in Sri Lanka and other countries in the Far East and West Asia.
Towards this, Amante is exploring possibilities for setting up EBOs (exclusive retail outlets),
The organised sector market for lingerie in the country is believed to between Rs 600-700 crore.
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