IndiaRetailBiz

“Since we are already in the service industry, this is a natural extension of offering an international experience albeit in the luxury market catering to an older target audience. We are geared to providing a comprehensive world class experience and we are very sure our patrons will enjoy this new offering.” — A P Nanaiah, President, Coffee Day Resorts.

“The Serai has been founded on the Coffee Day Group’s philosophy of offering trendy lifestyle products and experiences. We have recognized the need for a resort such as this, and more than that, is our pleasure in creating it in out very own coffee plantations which is so close to our hearts.” — M. Venkatesh, Director, Coffee Day Resorts.

Amalgamated Bean Coffee Trading Co. Ltd, (ABCTCL), the company which has promoted Cafe Coffee Day retail chain across India, Pakistan, and Austria, has now launched another hospitality project called ‘The Serai.’ This, according to a press release issued by Madison PR, is a part of group’s desire to broaden the relaxed lifestyle experience for its customers.

‘The Serai’ - a luxury resort and spa, which hopes to offers complete physical and emotional rejuvenation for the mind and body, is ensconced within the Coffee Day’s rich coffee estates situated in the calm and serene town of Chikmagalur in Karnataka.

‘The Serai,’ which encompasses 30 designer villas with amenities like private pools, picturesque views, and exclusive Spa facilities, offers exotic Oriental, Continental or Indian cuisine and is backed by impeccable service.

“The concept of the Serai was to create an ambience where one felt an innate alignment with nature – thereby bringing one into a state of tranquility and serenity.” said M. Venkatesh, Director, Coffee Day Resorts, on the launch of ‘The Serai.’