IndiaRetailBiz

Lifestyle, a part of the Dubai-based over 30 years’ old Landmark group, which has achieved a position of eminence in the field of retailing in the middle East, is operating a chain of department and other format stores in India. The department stores chain which currently operates 14 stores under ‘Lifestyle’ brand in India, in a major expansion drive, is looking at scaling up the number of Lifestyle stores to 35 within a period of three years. Lifestyle brand is positioned as a trendy, youthful and vibrant brand that offers a wide variety of merchandise at exceptional value for money to its customers.

Lifestyle, which began its India operations with its first store in Chennai in 1999, besides Lifestyle stores, also operates 5 Home Centres and 1 Babyshop store across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad. The group is also planning to set up 15 stores of Home Centre format stores in the coming years.

Lifestyle style stores are  apparel and homeware stores specialising in branded and private labels.
It has also recently launched a home decor format, called Home Centre.

The company, which clocked a turnover of Rs. 693 crore in the previous financial year is hoping to treble its turnover in the next three years.

Interestingly, the company despite negative consumer sentiment has been able to register a double digit same store growth in the previous year.