IndiaRetailBiz

Reliance Retail (RRL), the retailing arm of Mukesh Ambani-led Reliance group, which in a tie up with the US-based Steve Jobs-led Apple Inc. has set up exclusive Apple premium reseller stores called ‘iStores,’ to offer genuine iconic Apple consumer and professional electronic products like iMac desktop computers, MacBook notebooks, Mac Air notebooks (world’s thinnest), Mac pro, iPods, and iPhones to Indian consumers, has decided to set up 60 i Store across the country by 2011. These stores will also offer over 500 accessories and peripherals that complement Apple products.

The company, which so far had set up three iStores at Bangalore, Hyderabad and Mumbai, launched its fourth iStore in Jaipur (Rajasthan). This, incidentally, is the company’s first iStore in North Zone of the country. The new “iStore” at Jaipur spread over 800 sq. ft. space offers customers the opportunity to learn and experience Apple’s innovative products and solutions in a modern and welcoming environment.

“We at Reliance Digital are delighted to bring Apple products to Jaipur through “iStore.” Customers in Jaipur shall now have access to the latest, iconic products from Apple in a world-class ambiance with excellent end-to-end customer support,” said Ajay Baijal, CEO Reliance Digital, in a statement.

Reliance Retail is also selling a wide variety of consumer durables and IT related products under its speciality format called Reliance Digital.

Reliance Digital, which initially was launched from Gaziabad (NCR), now has five stores operating across the country. Reliance Retail is planning to set up 150 stores of ‘Reliance Digital’ over the next two years across the country.

Reliance Digital is competing with Tatas promoted ‘Croma’ and Videocon promoted ‘Next’ retail chains, which are active organised sector players, in the field of durables and IT products.

Reliance Retail Limited (RRL), is a wholly owned subsidiary of Reliance Industries Limited, which in 18 months since beginning its front-end retail operations in November, 2006, has set up over 600 multi format retail stores across 57 cities, in 13 states across the country.