IndiaRetailBiz

“In Reebok I see a perfect fit. They embody the spirit of fulfilling potential, they have the passion to nurture talent and the aggression to take sports to the next level. I am excited that Reebok has created a benchmark by opening an exclusive Reebok Kolkata Knight Riders store for the fans. Launching a Knight Riders special fan gear is an initiative to inspire the fans to wear their emotions on their sleeves thereby taking the “Real Knight” into their homes.” — Shahrukh Khan, Actor and Owner Kolkata Knight Riders

“It’s pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh’s Knight Riders with their courage, captivating spirit and endearing attitude coming in to play. As a sports brand we believe in fulfilling potential and we strive hard to provide the best to our athletes and our consumers. With this store which embodies the spirit of Knight Riders we invite everyone to be a part of this astonishing fervor and be the 12th man.”– Subhinder Singh, Managing Director, Reebok India Company.

Cricket and Bollywood make a heady mix for most Indians, specially the young ones. And to cash in on the current euphoria being created by IPL, two of the IPL sponsors (Reebok for sports and King Khan for one of the teams) joined hands to bring ‘Knight Rider’ merchandise and memorabilia through the launch of a special Knight Rider store in Kolkata.

The first of its kind store in India, is offering specially designed Knight Riders gear including a line of apparel, footwear, caps, head bands, wristbands, and bag packs, among others. These are priced between Rs 149 and 1899.

Not to leave out the fans outside Kolkata, Reebok has made arrangements to make the entire fan gear available at other Reebok stores across the country as well.