IndiaRetailBiz

ENJO, the Austria-based, the cleaning products company that believes in protecting environment by reducing use of chemicals, is joining hands with Mumbai-based Sadhrta Retail Private Limited, to set up a joint venture that will bring Austrian company’s cleaning products in India.

ENJO, founded in Austria in 1990 by Johannes Engl, who together with his father pioneered the concept of fibre technology, operates across 28 countries with the message of “Clean the World.” ENJO tries to find ways that would minimise the daily use of harmful chemicals and make a positive contribution towards reducing land and waste pollution. ENJO produces cleaning results that are not only better but save time and money.

Sadhrta on the other hand is a rapidly growing e-Commerce company that claims to offers premium quality products at competitive prices through a one stop shopping website. Products offered by Sadhrta include Aroma Therapy products, Cosmetics, Ethnic Handicrafts, Books, and expensive Jewellery to Shoes, Clothes, Paintings, and Fashion Accessories.

Depending on the kind of response it gets in the next three to five years, the company according to Engl Johannes its President and CEO could consider setting up a manufacturing facility in India.

“We do have plans to set-up our manufacturing unit in India but it depends on the kind of response we get here,” said Johannes.

Enjo, which has a global portfolio of around 50 products, would initially launch only 20 products in India. It would also roll out balance products in the portfolio gradually.

In the next one year, the new joint venture company is aiming a turnover of around Rs 70 crore according to Kaustubh Chokshi, Director, Sadharta Retail.

Sadharta according to Agency reports plans to open around 25 Enjo retail outlets pan India. It will also appoint first 100 consultants in Mumbai, while over 1,000 consultants will be appointed across the country by July 2009.