IndiaRetailBiz

“Emami would leverage on its FMCG marketing and strength to push its edible oils.”

“We have plans to come up with palm oil, soya oil and rice bran oil. By January next year the edible oil business will be in full steam. Our aim is to be amongst the top players in the next two to five years,”

– Aditya Agarwal Director of Emami.

Emami, one of the fastest growing FMCG company, known across the country for its Boroplus Antiseptic Cream, Navratna Oil, Sona Chandi Chyawanprash, Fast Relief, Mentho Plus and Fair & Handsome brands, is eyeing to become a leading edible oils player in the next two to five years. Emami is already operating a retail chain of pharmacy stores under the brand name of “Frank Ross.”

The Kolkata-based Rs 600 crore FMCG major is looking at entering the retail oil segment by March, 2009. It is hoping to garner initial sales of around Rs 1,500 crore from this business, reports PTI.

“If everything works out well and things go as planned, then we will be in the retail business of edible oils by March next year,” said Aditya Agarwal Director of Emami.

“Currently, we are still in the process of deciding on the brand of edible oil for the retail market but as we already have a huge sales network for our FMCG products, we should be able to get advantage of the Emami name,” added Agarwal.

Emami has even begun to supply edible oils in bulk from a couple of months ago, among others, to biscuit manufacturers. The oil is being supplied from its plant in Haldia, which has a capacity to produce five lakh tonnes of oil a year.

The company is expanding into eastern UP, Bihar, Maharashtra, Orissa, Jharkhand and the North Eastern states, added Agarwal.