IndiaRetailBiz

 ”Reliance Autozone will give the customers unmatched Value Proposition. Our vision is to create customer delight by delivering world class automotive products & services with wide choice at best prices” — Arun Dey, Chief Executive, Reliance Autozone.

Reliance Retail, the retailing arm of Mukesh Ambani-led Reliance group, has launched “Reliance Autozone” — its automotive specialty format– at Gurgaon in NCR on Saturday the 26th.

Reliance Autozone at Gurgaon, which occupies an area of 6,500 sq ft., offers pleasant retail ambience with facility for quick fitment and provides one-stop world class solution, to auto owners. They can, among others, look for excellent quality of auto accessories, batteries, tyres and lubes. The store will also stock multi-brand choice of e-scooters.

Apart from selling accessories, components, utilities, and multi-branded electric scooters, Reliance Autozone format also provides regular repairs and maintenance service as well as offers unique value added services like car care, car detailing and many other services not catered to by usual automotive workshops.

Reliance Autozone is one of the few auto retailers which has invested heavily in SAP R/3 for tracking of customer’s vehicle ownership life cycle and Integrated CRM system for scheduling customer service and other particulars.

“This new format provides a one-stop solution to automobile owners who face inconvenience by having to crisscross between various touch points for accessories, batteries, tyres and lubes etc. at different locations at different times,” said Arun Dey, on the occasion.

The first Reliance Autozone retail chain was unveiled at Jamnagar in Gujarat in February, 2008.