IndiaRetailBiz

Himalaya International, a leading exporter of processed food, decided to foray into domestic retail market with the launch of its new food brand ‘Himalaya Fresh’ that among others will initially comprise a range of comprising milk products like yogurts, paneer, Italian cheese, bread, frozen apetizers, mushroom products and packaged sweets.”Having established itself as one of the top quality exporter for food products to the US for the past 12 years, Himalaya International is now entering the domestic market under the brand Himalaya Fresh with strategic tie-ups with all major players in retail chains,” said Manmohan Malik, Chairman, Himalaya International, in a statement.

The company has concludedd tie-ups with Reliance, A V Birla (More for you), Bharti Retail (Easy Day), Bharti-Walmart (Cash and Carry), among others.

“The company has signed two separate agreements with Bharti-Wal-Mart and the US retail giant Wal-Mart for selling its product and undertake cash-and-carry operations in a wide range of products at wholesale prices,” added Malik.

Giving additional details of its tie up Bharti-Walmart Malik said, “The products will be sold in nine Bharti Retail’s Easy Day stores in major cities like Chandigarh, Patiala, Ludhiana, Amritsar and Jalandhar.” He added that the range will be introduced in all 100 Bharti stores to be opened across the country by December next year.

The company is targeting a business transaction of worth Rs 25 crore through the Bharti-Wal-Mart stores during the current fiscal, he said.

Himalaya, to support its retail operations in Western and Southern India, has also decided to invest Rs 150 crore to set up a manufacturing facility for milk products in Gujarat.