Rosebys to begin India roll-out; plans 650 ‘home textiles’ oulets in 3 years

September 16th, 2008 · 3 Comments

Rosebys, the UK’s largest home textiles retailer, which operates over 300 home furnishings stores across the United Kingdom, selling bedding, curtains, bathroom textiles, kidswear, kitchen products, and gifts, among others, has decided to expand its footprint beyond the UK.Apart from India, the company is planning to launch the Rosenbys brand in European and Asian markets including Poland, Romania and Vietnam in a few months.Rosenbys will set up 650 home adornment stores across the country in the coming five years, with each of the Indian state having around 30 stores each. All of these retail stores will be based on franchise model.According to Aloke Banerjee, Chief Executive Officer, Rosebys Interiors India, Rosenbys will begin to rollout its stores in India from the next month starting with Punjab and West Bengal. These will be followed by stores in other states like Gujarat, Andhra, and Karnataka. Eventually, each state in the country would have around 30 stores each.

To promote the Rosenbys brand, the company has set aside a budget of Rs 150 crore in India and in the next three years expects the brand to generate a turnover of Rs 350 crore across the country.

Sanjay Dalmiya-led GHCL (Gujarat Heavy Chemicals Ltd) Ltd, a well known Gujarat-based maker of soda ash and textiles, in July, 2006 had acquired the home decor brand for $40 million. GHCL is perhaps the world’s only integrated home textile company having facilities for spinning, weaving, product design and development, sourcing and distribution, and retail stores at a global level.

The company is banking on the changing behaviour of customers, who unlike in the past now like to change the look of their homes every year. There are very few organised home textiles retailers like Bombay Dyeing and Welspun who are currently operating in an estimated Rs. 10,000 crore Indian home textiles market.

Tags: Consumers/ Behaviour · Home: Furniture & Improvement · Homeware/ Household · Indian Owned · New Ventures/ New Launch/ Expansion/ Investment

3 responses so far ↓

manoj onkar // Oct 10, 2008 at 6:48 pm

I just checked the website http://www.rosebys.com/. It shows that the company has gone insolvent.

Pl check and let us know the facts.

Manoj Onkar
919375970812
K // Oct 11, 2008 at 8:10 am

We reproduce below relevant excerpts from a news item published in DNA India, the contents of which are self explanatory:

Rosebys, the UK-based furnishings and bed linen retailer owned by Gujarat Heavy Chemicals Ltd (GHCL), which has 280 stores, an annual turnover of 100 million pounds and employs 2000 people, has collapsed.

Sanjay Dalmia, chairman of GHCL, admitted the Rotherham, Yorkshire-based company has run into huge losses, but remained unfazed.

“That’s because my deal was such that GHCL only bought the best things. Losses are not our concern. It will be taken care of by the administrators.”

GHCL had bought Rosebys in June 2006 for $40 million.

Dalmia clarified GHCL owns the name Roseby and will be running its businesses under the brandname.
K // Oct 28, 2008 at 4:37 pm

What Name will they trade under in the UK