IndiaRetailBiz

Rosebys, the well known UK retail brand for interiors including home furnishings, which two years ago was bought over by the soda-ash and textiles major Gujarat Heavy Chemicals (GHCL), has according to an ET report, roped in Soha Ali Khan, Bollywood Actor, as its brand ambassador for India rollout.

Rosebys, according to its Chief Executive Officer Aloke Banerjee, will spend Rs 250 crore on brand building in the next four years.

Rosebys, which is planning to target young women in 25-35 years age group, will introduce four theme-based broad lines including Eco Chic, Geo Retro, Indulgence and Peony Garden. Initial plans include introduction of 75 design combinations in India. These have been designed by the retailer’s design  houses in the UK, the USA and India.

“We are for giving an all-inclusive luxury home solutions at an affordable price,” said Banerjee.

“We will start our Indian roll-out with 150 franchise stores within the next six months in all metros, Tier-I and Tier-II cities. Our plan is to set up 650 stores by 2012,” informed Banerjee.

Rosebys, wanting to emerge as a leader in the affordable luxury brand segment, is eyeing a turnover of Rs 1,000 crore in the FY 2011-12.