IndiaRetailBiz

Reliance Digital, a specialty format of Reliance Retail, the retailing arm of Mukesh Ambani-led Reliance Industries, is going ahead with its plans of rolling out over 50 stores in the next two years.

Reliance Digital, offers a range of multi-branded home appliances, consumer electronic, telecom, and other professional electronic products.

“We have planned to open 55 stores on home appliances and electronic goods across the country over the next two years under the Reliance Digital brand” said Ajay Baijal President and Chief Executive (Consumer Durable IT and Telecom) Reliance Retail Ltd.

Baijal was speaking on the occasion of opening of the company’s first ‘iStore’ outlet in Tamilnadu at Chennai. Chennai is slated to have one more iStore.

“iStore” -part of Reliance Digital- offers full range of Apple’s consumer and professional electronic products including iPods, iPhones, iMac computers, and MacBook notebooks. iStore also offers the complete suit of Apple software products and over 500 accessories and peripherals that compliment Apple products.

The Chennai store, spread over an area of 1,100 sqft, is iStore brand’s ninth shop in the country. Other eight iStore shops are located at Bangalore (2), Hyderabad, Mumbai, Ahmedabad, Bhopal, Jaipur and Ludhiana.

The iStore shops, according to Ajay Baijal, are also equipped to provide specific training on different Mac applications like iPhoto, iMovie, Mac OS, X Leopard, through regular Apple training modules.