Jean-Claude Biguine to expand retail network from 3 to 35 stores in 3 years; joins hands with Birlas to set up The Collective, a department stores chain for grooming ‘men’

March 27th, 2009 · No Comments

Jean-Claude Biguine, a €150 million global chain of salons and spas, which operates 350 salons and spas across 17 countries, is planning to scale up its presence in India by opening 35 stores in the coming three years by 2012. The French grooming and beauty brand is currently operating three unisex beauty salons in Mumbai and Delhi.

The expansion will be through a mixed model of ownership, namely, franchise and company owned.

The grooming and beauty business, despite the economic slowdown, has been growing in India. “The demand for in-salon skincare treatments is growing at 40-45 per cent annually. We are looking to make our presence felt in the sector,” says Dharmendra Manwani, CEO, Jean Claude Biguine House of Beauty. The demand for in-salon skin care treatments by men is also increasing by 40 per cent per annum, according to a CII reports.

Manwani cites inability of customers, who are availing basic grooming services for years to postpone treatment, as one of main reasons for growth of this business. “Hairstyling, hair-dyeing, manicure, pedicure and threading are the most sought after facilities,” according to Manwani.

The French grooming and beauty brand has also joined hands with Aditya Birla Retail to set up a departmental store format retail chain for men called ‘The Collective.’

Tags: Aditya Birla (More/ Other) · Consumer Services · Expansion/ New Investment · Health, Beauty, Wellness · JV/ Franchisee · Lifestyle Segment · Luxury Segment · MNC/ Foreign Owned · Specialty/ Concept stores