IndiaRetailBiz

Lerros, the premium German apparel brand for men and women, which till recently operated six stores in Delhi, Mumbai and Bangalore, has expanded its operations by launching a fashion apparel store in Chandigarh.

The new Chandigarh store, spread across 1000 sq ft. and located at Sector 17C, offers a wide range of apparels made up of a mix of sport, street & vintage styling. Lerros is, perhaps, the only lifestyle brand that offers 12 collections through the year.

“In a bid to expand our business in the key markets, we are exploring the multi-brand outlet route to market our products. We plan to take forward the retail platform through a franchise model in Chandigarh as well as in other markets,” said S. Ramprasad, CEO, Lerros, on the occassion.

Established in 1983, the US$350 million Lerros Moden GmbH is a popular premium casual wear apparel brand in Germany and is also available in most of the European countries, including, Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, and Sweden.

Lerros India is a Joint Venture between Lerros Modern GmbH and multinational ready to wear apparel manufacturing conglomerate House of Pearl Fashions Ltd. (HOPFL). HOPFL boasts of global retail giants like J C Penny, Tesco and global fashion brand retailers like GAP, Banana Republic, Next and Esprit as among its customers.