IndiaRetailBiz

Reliance Jewels, a speciality format of Mukesh Ambani-led Reliance Retail, which specialises in offering a wide range of certified gold, gold jewellery, and diamond jewellery, launched its 12th store in the National Capital Region (NCR). The new store is located at the Gold Souk Mall in Sushant Lok-1, in Gurgaon. Reliance Jewels offers more than 10,000 stunning designs of jewellery from all regions of rhe country.

“We are delighted to bring the Reliance Jewels experience to the people residing in the NCR. It has always been the endeavour of Reliance to provide consumers with a wide range of high quality products at competitive prices. Reliance Jewels is another step in that direction- we offer consumers an unparalleled range of jewellery, backed by the assurance of hallmarked gold and certified diamonds, in an unmatched shopping ambience. We are confident that the Reliance Jewels experience will be appreciated by our customers here,” said Bijou Kurien, President and Chief Executive – Lifestyle, on the occasion.

To celebrate the occasion and to attract the customers, Reliance Jewels has subject to conditions offered a limited period special introductory discount of Rs. 50/- per gram on gold used in gold jewellery and up to 100% discount on making charges for Diamond Jewellery.

The first Reliance Jewels store was opened on 17th November, 2007. According to the original plan Reliance had targeted to open 300 speciality jewellery stores and garner 10 per cent of the total market overtaking the business of another jewellery retailer Tanishque, owned by Titan Ltd of Tata group.