IndiaRetailBiz

Arvind Brands, a branded apparel retail chain company of Ahmedabad-based Sanjay Lalbhai group, which was spunned off a few months ago from the country’s largest textiles company Arvind Mills, to focus on building retail business across the country with a slew of fashion apparel brands, according to an HBL report, looking at strengthening its portfolio of  international and homegrown fashion brands.

Apart from famous global apparel brands like Wrangler, Lee, Arvind Brands is also retailing a number of home grown fashion labels like Newport, Flying Machine and Excalibur, among others.

While, the retailer under a licencing agreement had last month launched Polo Association, it is now working on introducing the US sportswear brand I-Zod in India.

Arvind Brands is now also going ahead with the relaunch of women’s formal wear under ‘Arrow’ brand in September, this year.

“Women’s formal wear business is growing in India. We launched it in 2005 but withdrew after the slack response. Now the market is evolving and we are re-launching the category by September,” said J. Suresh, CEO, Arvind Brands.

Arvind Brands, which undertook a Rs 400-crore investment on expansion between 2008 and 2012, has already spent Rs 100 crore on the expansion of its product portfolio. The company, which posted a turnover of Rs 440 crore in 2008-09, is expecting a turnover of Rs 550 crore this year.