IndiaRetailBiz

Samsung India Electronics Limited, the consumer electronics giant, opened a new channel for sales, when it launched its first ‘IT brandshop’ in Hyderabad on Wednesday.

The new IT brandshop is a conceptually different distribution model as Samsung India, which so far has focused on targeting consumers through channels and to some extent through government sales, has for the first time gone in for its own exclusive retail store.

The new ‘IT brandshop’ store located at Arihant Arcade, Ameerpet in Hyderabad will to showcase Samsung’s entire range of IT and consumer products, including, notebooks, netbooks, monitors, printers, consumables, digital cameras, digital camcorders, MP3 players and mobile phones. The shop will also offer IT accessories like laptop bags, headphones etc.

“Retail is a big thrust area for us as we are looking at enhancing our consumer interface this year. The IT Brand Shop will represent a one-stop shop for all Samsung IT products, ranging from notebooks to printers. In the coming months, we plan to set up IT Brand Shops in the other metros as well,” said JungSoo Shin, president and CEO, Samsung South West Asia, who inaugurated the store along with Ranjit Yadav, director, IT, Samsung India, in the presence of other Samsung representatives, dealers and customers.

The new Samsung ‘IT Brand Shop’ store has also created an ‘Experience Zone.’ This zone showcases commonly used applications like music, gaming, movie and imaging. Other digital products have been also integrated into this Demo zone to showcase convergence of digital devices.