IndiaRetailBiz

Zedds, a leading retailer of fashion footwear, unveiled its second store, in Jubilee Hills area of Hyderabad, on Thursday, the 2nd July, 2009.

The new store of Zedds, spread over 1,500 sq ft area, showcases an exclusive range of over 200 formals to casuals and ethnic to party wear products.

“In order to set a new definition of fashion and style and meet the ever growing demand of our products we have set up this second store in Hyderabad. The new store opening is a part of our National Expansion & Brand retailing strategy. Zedds is looking at rapid growth of the brand across India. We have plans to reach the total count of 10 EBOs (Exclusive Business Outlets) by 2010 with traces in Metros, state capitals and tier-2 cities following a mix of company owned, franchisee or a store in store format. We have made strategic awareness about our brand in Mumbai with Zedds Kiosks at PVR & Cinemax and plan to open a standalone store in Mumbai soon,” said Rajesh Rawtani, Director, on the occasion of opening of the new store.

“With contemporary designs, beautiful textures and interesting sizes, Stilletoes, Meule and Thongs Flip Flop are some of the hottest products that Zedds has ever offered,” added Rawtani.

Apart from Hyderabad, Zedds is going to target high potential areas of the country in the coming months. It is ready to expand into Mumbai and Indore in the next quarter.

Founded 15 years ago in 1994, Zedds  is acclaimed for its “contemporary styling,’ and has always been known as a ‘design ahead’ brand.

The fast growing brand attributes success to its ability of understanding the desires of its target audience, and offering them something unparalleled to satisfy their quest of ‘individual style statements’. Many of Zedds’ shoes include comfort features, like quilted lining and shock-absorbing padding. Technology, Design and Quality are three guiding principles of the brand. Zedds claims to be the first and only home brand that offers Shoes of any size.