Hypercity Retail India, which operates a chain of hypermarket format retail stores under ‘HyperCITY’ brand name across India, opened its fourth store in Hyderabad, the capital city of Andhra Pradesh. Apart from Hyderabad, HyperCITY also operates three more outlets at Mumbai (2) and and Jaipur.
The new HyperCITY outlet spread over 100,000 sq ft of trading space located in InOrbit Mall boasts of wide aisles and 20 checkout counters. The store was launched on Friday, the 31st July, 2009.
“We are delighted to launch HyperCITY in Hyderabad. It is our first store in in the city and we are confident that HyperCITY will prove popular with shoppers. We have seen immense potential in this city and therefore believe it to be the perfect market to establish our store. HyperCITY will provide shoppers a truly international shopping experience, where customers can shop in comfort in a large, modern and exciting environment,” said B S Nagesh, vice-chairman, Hypercity Retail (I) Pvt Ltd, on the occasion.
“We expect revenues of Rs 1,000 crore by the next year once four more stores are commissioned by June 2010,” added Nagesh. Offering details of present operations of the retail chain Nagesh said, “the Malad (Mumbai) store alone had registered revenues of Rs 175 crore, the Vashi store Rs 90 crore and Jaipur store close to Rs 75 crore. With Hyderabad, we are confident of doing about Rs 100-crore business.”
Speaking about expansion plans, Nagesh said, “While the economic downturn has affected retailers in the country, we have not swayed away from the ongoing expansion plans. Four properties are at the advanced stage of being inaugurated. The first off the block will be one at Amritsar, followed by another one at Mumbai with Bangalore and Pune next in line,” he said. The company is expected to achieve break-even after the opening of its seventh store at Bangalore.
The HyperCity Hyderabad like its counterparts in Mumbai and Jaipur offers a wide array of over 44,000 products under fresh, food and grocery, home entertainment, technical appliances, furniture, sports, toys, fashion accessories and footwear categories. These products are being sourced from vendors located in India and abroad. HyperCITY is also looking at setting up laundry, pharmacy, bakery, ATM, and other services at the mall.
InOrbit Mall is a real-estate venture of Mumbai-based construction major K Raheja group, which owns HyperCity Retail India. The retailing company is also partly owned by leading department store format retailer Shoppers Stop.
Speaking on the occasion, B S Nagesh, said that the group is looking at opening 10 such hypermarket format stores across India by 2011. Each new store will entail an investment outlay of Rs 30 crore each.
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3 responses so far ↓
dr ansari // Aug 6, 2009 at 3:33 pm
kudos to hypercity ,it has eliminated all the backlogs of metro like resricted entry of non members,children and limited number of persons per card,also thier is place for dining\restaurants,their is no limit to minimum purchase and also their is no condition like number of items to be purchased its centrally located i was a member and a regular visitor to metro but the various restrictions mentioned above made me desperate to search for a similar outlet and this store promises to remove all the problems i faced with metro
Sudhir Kamath // Sep 9, 2009 at 3:31 pm
Hypercity is a very nicely designed store. But unfortunately, its store managers are the most pathetic people I’ve ever seen in my life.
Dharnendra Doshi // Sep 22, 2009 at 9:27 am
To respond to Mr.Ansari’s comment: Metro is an MNC. according to govt regulations no MNC can do front end retailing in India on its own. It has to have a JV partner.
On their own, MNC’s are only allowed to open Cash & Carry format which is a wholesale format. This restricts the entry of people to the store and hence the various conditions u faced.
Hypercity is a Raheja group company and is an retail hypermarket format like Big bazaar, Spar, Total etc. However, Hypercity is in my opinion one of the best hypermarkets in India today with it’s excellent retail standards at all it’s stores.
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