IndiaRetailBiz

Domino’s Pizza, among the world’s largest pizza brands, is exploring new business formats to strengthen its business in the country. The new formats, according to Domino’s Pizza India CEO Ajay Kaul, will include include ‘online’ ordering service and ‘express’ counters.

Domino’s Pizza India, the master franchisee of the US-based Domino’s Pizza in South Asia, was founded 15 years ago by Bhartias of Jubilant Organosys Group in 1995. The prestigeous “Hewitt Best employer Survey 2009″ has recently adjudged the Indian company as the best employer in the QSR (Quick Service Restaurant) Industry in India.

Domino’s has established its reputation as the fastest delivering pizza brand in India, promising execution of pizza orders in less than 30 minutes. The pizza brand is currently a market leader commanding around 45 per cent share of Rs 675 crore pizza business in India.

The Quick Service Restaurant (QSR) retail chain that serves over 100,000 customers every day is presently operating 270-odd stores across 58 cities of India. The brand is planning expansion of the network of its stores to 310 by 31st March 2010.

Apart from offering pizzas at affordable prices, the company has always believed in following the strategy of ‘Think local. Act regional.’ In addition to introducing toppings that suit taste buds of Indian customers, the company has also recently introduced a range of pastas to compliment its range of product offerings in India. This will help the brand to expand overall business as pastas are fast gaining in popularity among young people, who constitute bulk of its customers.