IndiaRetailBiz

Naturol Bio-energy Ltd, an Andhra-based alternative energy products company, has decided to focus on promotion “Naturol” — a range of environmentally friendly biodiesel and allied products.

The Andhra-based company, which has set up a state-of-the-art Integrated Oleochemical Complex at Kakinada with an envisaged annual plant capacity of 100,000 tonnes, is presently operating eight retail outlets of “Naturol” branded renewable energy products– three each of these outlets are located in East Godavari districts and Telengana region of the state.

The company, one of the few bio-diesel makers in India, which wants to focus on promotion of environmentally friendly range of bio-diesel and allied products, has decided to expand its retail network from eight outlets to 100 outlets in the next two years.

“After trying out eight outlets – three in East Godavari district and three in Telengana region — we have decided to expand the retail network to 100 outlets,” Mr M V Rao, Deputy General Manager (Operations) of Naturol, said here in a press statement. “We are also planning to penetrate into new segments related to vegetable oils such as super oleins (high grade vegetable oils) and soaps,” added Rao.

While, most of the current phase of expansion will cover Andhra Pradesh, Naturol has prepared an ambitious blueprint for expansion of its retail network in the coming years. Accordingly, the company has decided to set up over 1,000 new retail stores in neighbouring states— 250 stores in Tamilnadu, 50 stores in Orissa, and 750 stores in Andhra Pradesh.