Titan Eye +, the third major line of retail business owned by India’s largest organised watch maker Titan, a Tata group company, has launched “Switcher” spectacle frames catering to high-end consumers across the country. The switcher frames are priced in the range of Rs 3,200 to Rs 3,500. These frames are known for using a simple and unique technology to switch nose and end-pieces to create new colours. These frames will be available across 70 stores of the Titan Eye+ retail chain.
Titan Eye+ retail chain for optical and related eye products was launched by the company in March 2007 after its successful initiatives in the watch (Titan) and jewellery (Tanishq) retailing segments.
Benchmarked against the best in the world, Titan offers international quality standards, transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.
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