IndiaRetailBiz

Reliance Autozone, one of the specialty retail chains of Reliance Retail, has joind hands with Garmin, to market Global Positioning (GPS) devices and systems across the country.

Apart from selling these products at Reliance Autozone’s specialty stores, Reliance will also set up shop-in-shop format retail outlets at Reliance Digital and some other group retail chains to offer the new generation navigational products to Indian consumers.

“Through co-operation with Reliance Autozone and its affiliated companies as strategic partners in India, Garmin has jumped a bigger step to be closer to the Indian market,” Garmin Corporation director (sales and marketing) Tony An said.

While, the Cayman Islands-based Garmin is one the world’s leading brands of GPS enabled navigation, communication and information devices, applications and related products Reliance Autozone is one of the niche retail format of Reliance Retail, a Mukesh Ambani-led Reliance group company owned by Reliance Industries Limited.

Launched at Jamnagar in Gujarat on the 6th February, 2008, Reliance Autozone is presently operating six stores at Gurgaon, Jaipur, Ghaziabad, Jamnagar, Mumbai and Hyderabad. The Autozone specialty chain has, however, announced plans for setting up 10 to 15 new stores of the retail chain by March, 2011.