IndiaRetailBiz

IndiaRetailBiz header image

Entries Tagged as 'Marketing'

Obesity: A problem for many is an opportunity for few (retailers)

November 16th, 2008 · No Comments

On Friday, the 14th, we observed World Diabetes Day.
The main cause of diabetes, as every one knows, is obesity. Obesity, in fact, has now assumed epidemic proportions.
Casual Male– a fashion retail group– which specialises in retailing apparel and accessories for over-sized (read: big and tall) people, however, is delighted, because, Casual Male, and its […]

Tags: MNC · International · Lifestyle · Accessories · Apparel · Brands/ Strategy · Specialty/ Concept stores · Retail Trends

Retail sales in the US plunge; worst in last 16 years

November 16th, 2008 · 1 Comment

The monthly retail sales figures in the US for October, 2008 are out and they are much lower than predicted earlier. October retail sales were 2.8 percent lower than in September this year. Analysts were predicting a decline of 2.1 percent, however, the fall is much more steeper than expected. In fact, this is the […]

Tags: Health, Beauty, Wellness · Automobiles/ Accessories · Economic Slowdown · Food & Grocery · Economy · Research/ Analysis/ Stats/ Trends · Retail Research · Consumers/ Behaviour · Retail Trends

Subhiksha stops selling fruits and vegetables, says it’s an ‘add-on’ business

November 11th, 2008 · 6 Comments

Subhiksha, the country’s largest food, grocery, and pharmacy retail chain, according to R.Subramanian, its Chairman and Promoter, has stopped selling fresh foods like fruits and vegetables from its stores.
This move, according to Subramanian, is a specific market strategy initiative of of the company.
Subhiksha’s fruits and vegetables business is an “add-on” business for its core […]

Tags: Value/ Discount Store · Indian · Value Products · Downsizing/ Closure · Fresh Foods · Convenience Store · Retail Strategy · Brands/ Strategy · Subramanian (Subhiksha) · Supermarkets · Retail Trends

Biyani celebrates Diwali with 87 percent increase in ‘value’ sales

November 10th, 2008 · 1 Comment

“Consumers are spending more on value for money products. All categories in food and fashion are doing well. In fact, the same store growth of 50 per cent in value formats is a record increase for us.” — Kishore Biyani, CEO, Future Group.

While, the entire world is battling with unprecedented decline in […]

Tags: Value/ Discount Store · Consumer Electronics/ Home Appliances · Indian · FMCG · Lifestyle · Value Products · Home Improvement · General Merchandise · Economy · Consumers/ Behaviour · Kishore Biyani (Future Group) · Food & Grocery · Fashion and Apparel · Retail Trends

Starbucks offers free coffee to American voters

November 4th, 2008 · No Comments

American voters have an incentive to vote in the US Presidential poll this Tuesday!
“If you care enough to vote, we care enough to give you a free cup of coffee,” says Starbucks, world’s largest coffee chain, in a one-minute TV promotion. The advertisement, first of its kind for Starbucks, was  aired on NBC […]

Tags: MNC · Bizarre/ Funny/ Intersting · Food, Beverages/ Restaurants · Brands/ Strategy · Advertising, Promotions, Pricing, PR

Titan to foray into lifestyle accessories business; wants to leverage on strong brand equity

November 3rd, 2008 · No Comments

Titan Industries, the country’s largest maker and retailer of watches (Titan) and jewellery (Tanishq), which has recently also rolled out an eyewear chain called “Eye+,” has decided to leverage on its brand appeal by foraying into other lifestyle accessory products like apparels, bags, belts and wallets. Titan is a part of Tata group.
The […]

Tags: Accessories · Indian · Specialty/ Concept stores · Tatas (Westside/Croma/Landmark/Teisco/Other) · Economy · Brands/ Strategy

Wal-Mart trims capex by one-third; will put focus on fewer and smaller new stores

November 2nd, 2008 · 1 Comment

Are changing times forcing Wal-Mart– the world’s largest retailer– to change its expansion strategy, or is it the Tesco’s success with its recently launched small sized supermarket stores chain in the US called ‘Fresh & Easy’ that has made most discount retailers to rethink about store-size strategy for their food and grocery stores in the […]

Tags: Image Makeover · MNC · FMCG · General Merchandise · Food & Grocery · Retail Strategy · Bharti (Bharti Retail/ Bharti-Wal-Mart) · Retail Trends

Lindstrom uses ‘Neuromarketing’ to unravel customer’s mind; releases ‘Boyology’

October 28th, 2008 · 2 Comments

“Eight out of 10 products launched in the United States are destined to fail.”
“Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.”— Martin Lindstrom, Marketing Guru. Chairman-CEO, Lindstrom Co.

Martin Lindstrom, after a three-year long, $7 million neuromarketing study, […]

Tags: Brands/ Strategy · Retail Strategy · Consumers/ Behaviour · Views/ Opinions · Advertising, Promotions, Pricing, PR

American Shoppers fearful of economic crisis are displaying “disturbing behaviours,” says Wal-Mart

October 24th, 2008 · 1 Comment

“Will I have enough to put on the table so my family can eat?” — Shopper’s concern.

Economic pain has begun to show.
In the US, where the impact of financial meltdown is most visible, shoppers have started to display disturbing changes in their buying habits, says a U S Today report.
Economic pain is […]

Tags: Bharti (Bharti Retail/ Bharti-Wal-Mart) · MNC · International · Lifestyle · Economy · Brands/ Strategy · Views/ Opinions · Research/ Analysis/ Stats/ Trends · Consumers/ Behaviour · Retail Trends

Subhiksha obtains court injunction against objectionable commercials

October 22nd, 2008 · No Comments

Hash-10 Telecom, a Chennai-based mobile stores chain, has been restrained by the Madras High Court from airing objectionable commercial advertisements directly attacking Subhiksha. Subhiksha operates a pan-India retail chain of value mobile stores.
Hash 10, which began its operations in 2005 is currently operating a network of 60-odd stores and 300 franchisee outlets in Tamil Nadu. According to […]

Tags: Mobiles/ Telecom · Indian · Specialty/ Concept stores · Subramanian (Subhiksha) · Brands/ Strategy · Advertising, Promotions, Pricing, PR