Allen Solly, the Rs 250 crore (2009 turnover) fashion apparel brand, which accounts for 28 to 30 per cent of Madura Garments’ turnover, is reinventing itself from the image of ’semi-formals’ and ‘casuals’ brand to a brand of fashion and personalcare lifestyle products. Madura Garments– a Kumar Mangalam Birla group company, is also retailing several [...]
Entries Tagged as 'Image Makeover'
Allen Solly to reinvent itself as full ‘lifestyle’ brand; expand present portfolio to add women’s fashion products
October 14th, 2009 · No Comments
Tags: Accessories · Aditya Birla (More/ Other) · Advertising, Promotions, Pricing, PR · Apparel · Brands/ Strategy · Expansion/ New Investment · Health, Beauty, Wellness · Image Makeover · Indian Owned · Lifestyle Segment · Specialty/ Concept stores
Future’s ‘Aadhaar’ to revamp store format and reposition brand; expansion also on cards
July 17th, 2009 · No Comments
Aadhaar, the erstwhile rural retail venture of Godrej Agrovat, 70 per cent equity stake of which was last year bought over by Kishore Biyani-led Future group, apart from major expansion, according to a DNA report, may also undergo across the board image makeover and repositioning of the format soon.
Aadhaar Retailing after takeover of management control [...]
Tags: Advertising, Promotions, Pricing, PR · Brands/ Strategy · Consumers/ Behaviour · Expansion/ New Investment · Image Makeover · Indian Owned · Kishore Biyani (Future Group) · Megastores/ Mini-Hypermarkets · Private Label · Rural Retailing · Value Segment
Safal undertakes image makeover of all its stores; plans to invest Rs 20 crore on revamp
May 8th, 2009 · No Comments
Safal, the Rs 900 crore fruits & vegetables brand of Mother Dairy Fruit & Vegetable Ltd, a wholly owned subsidiary of NDDB Ltd, which operates around 500 retail stores, has initiated an image makeover programme.
The image makeover exercise when completed will entail an investment of Rs 20 crore to the company.
While, 100 of [...]
Tags: Convenience Store · Food and Grocery · Fresh Foods · Image Makeover · Indian Owned · Lifestyle Segment · Value Segment
Philips to revitalise retail strategy; set up 400 exclusive ‘experience zones’ and revamp ‘Arena’ store across the country
April 24th, 2009 · No Comments
Philips Electronics, the Dutch electronics giant known mostly for its consumer electronics portfolio in India, is embarking on an aggressive retail strategy with a view to increase both the sales and market share of its products in the country. Philips is among the oldest global consumer durable brands operating in India.
“There will be [...]
Tags: Brands/ Strategy · Consumer Electronics/ Home Appliances · Expansion/ New Investment · Health, Beauty, Wellness · IT/ Professional Electronics · Image Makeover · Lifestyle Segment · MNC/ Foreign Owned · Mobiles/ Telecom · New Ventures/ New Launch/ Expansion/ Investment · Shop-in-Shop (SIS) · Specialty/ Concept stores
‘Start Something New’ campaign of Shoppers’ Stop to vie for “World Retail Awards 2009″ in In-store Advertising category
April 8th, 2009 · No Comments
After weeks of anticipation, organisers of the World Retail Congress 2009, have announced the much awaited shortlist of contenders for “World Retail Awards 2009.”
Established in 2007, the World Retail Awards recognise the outstanding innovation and creativity delivered by retailers across the globe. These Awards help set benchmarks of excellence in the key [...]
Tags: Advertising, Promotions, Pricing, PR · Awards/ Felicitations · Brands/ Strategy · Department Store · Image Makeover · Indian Owned · Lifestyle Segment · Multi-format · Multi-product Categories · Shoppers' Stop/ HyperCity
Chemists in Gujarat join hands to organise their trade; plan to soon unveil a retail chain
January 19th, 2009 · No Comments
After failed attempt of traditional pharmacies a few years ago in Maharashtra to organise their operations under the brand name of “Sehat,” conventional chemists and druggists of Gujarat, who are members of The Federation of Chemists & Druggists Association have come together to organise their business and launch a retail chain of their own.
They have [...]
Tags: Brands/ Strategy · Health, Beauty, Wellness · Image Makeover · Indian Owned · New Ventures/ New Launch/ Expansion/ Investment · Specialty/ Concept stores
Wal-Mart trims capex by one-third; will put focus on fewer and smaller new stores
November 2nd, 2008 · 1 Comment
Are changing times forcing Wal-Mart– the world’s largest retailer– to change its expansion strategy, or is it the Tesco’s success with its recently launched small sized supermarket stores chain in the US called ‘Fresh & Easy’ that has made most discount retailers to rethink about store-size strategy for their food and grocery stores in the [...]
Tags: Bharti (Bharti Retail/ Bharti-Wal-Mart) · FMCG · Food and Grocery · Image Makeover · MNC/ Foreign Owned · Multi-product Categories · Retail Strategy · Retail Trends
‘Pizza Hut’ goes in for image makeover; renames few outlets as ‘Pasta Hut’
October 10th, 2008 · No Comments
“I am confident that people will like what they see when they come into our restaurants.” Alasdair Murdoch, Head- Pasta Hut.
Pizza Hut, the world’s largest selling pizza restaurant chain, has renamed 30 of its restaurants in the U.K. to “Pasta Hut.”
The experimental change, which has been done to promote healthy eating, came into [...]
Tags: Image Makeover · MNC/ Foreign Owned · Restaurants · SBO (Single Brand Outlets) · Specialty/ Concept stores
Big Bazaar to emphasise more on fasion products; increase margins
September 5th, 2008 · No Comments
Big Bazaar, the value hypermarket chain of Kishore Biyani owned Future Group, has created a sub-brand called ‘Fashion @ Big Bazaar’ to focus on selling apparel in fashion segment.
M S. Dhoni, India’s cricket captain for T20 and ODI formats, has also been roped in by Big Bazaar to promote its fashion business. In fact, he [...]
Tags: Apparel · Hypermarket/ Supercentre · Image Makeover · Indian Owned · Kishore Biyani (Future Group)
Domino’s to undertake massive expansion; reposition itself as ‘value for money’ brand
August 25th, 2008 · No Comments
“During last four months, we have opened outlets in Jammu, Panipat, Surat, Baroda, Nashik, Trivandum, Meerut and Patiala. While earlier, 70 per cent of our business used to be in metros and mini-metros, now the ratio is 50:50 between big cities and smaller Tier II and III cities.” — Dev Amritesh, Senior [...]
Tags: Advertising, Promotions, Pricing, PR · Brands/ Strategy · Image Makeover · MNC/ Foreign Owned · New Ventures/ New Launch/ Expansion/ Investment · Restaurants
Click here
Click here
















