IndiaRetailBiz

American voters have an incentive to vote in the US Presidential poll this Tuesday!
“If you care enough to vote, we care enough to give you a free cup of coffee,” says Starbucks, world’s largest coffee chain, in a one-minute TV promotion. The advertisement, first of its kind for Starbucks, was  aired on NBC […]

“Eight out of 10 products launched in the United States are destined to fail.”
“Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.”— Martin Lindstrom, Marketing Guru. Chairman-CEO, Lindstrom Co.

Martin Lindstrom, after a three-year long, $7 million neuromarketing study, […]

Hash-10 Telecom, a Chennai-based mobile stores chain, has been restrained by the Madras High Court from airing objectionable commercial advertisements directly attacking Subhiksha. Subhiksha operates a pan-India retail chain of value mobile stores.
Hash 10, which began its operations in 2005 is currently operating a network of 60-odd stores and 300 franchisee outlets in Tamil Nadu. According to […]

Marketers extensively use Visual Merchandising (VM) as a major tool to promote their brands in retail stores. FMCG major Dabur, however, is trying to use the retailers themselves in a novel way to push their digestive brand Hajmola as an after meal digestive.
A well known FMCG marketer (Dabur) has tied up with retailers […]

“During last four months, we have opened outlets in Jammu, Panipat, Surat, Baroda, Nashik, Trivandum, Meerut and Patiala. While earlier, 70 per cent of our business used to be in metros and mini-metros, now the ratio is 50:50 between big cities and smaller Tier II and III cities.” — Dev Amritesh, Senior […]

“We have been pleasantly surprised by the phenomenal response we have received from customers during the past week.”
“In the midst of an inflationary scenario, crossing the Rs 1bn turnover mark on a single day has reassured our belief that our retail operations are able to provide the best value to Indian […]

Thanks to sharp rise in input costs, consequent to unprecedented increase in oil price, large companies in the field of white goods like LG, Samsung, Sony, Philips, Whirpool, among others, according to a BS report, will to give miss to bargain discounts this festive season.
This is likely to have an adverse impact on […]

“They (Pantaloon) are luring my customers by using my name in an unfair manner.” — Sandeep Mittal, Legal Counsel representing Shoppers’ Stop & Lifestyle.
“It was a pure marketing initiative. Why so much fuss about it? ustomers own multiple loyalty cards but they still have the right to choose wherever they want […]

Shopper’s Stop, the large format, premium fashion and lifestyle department stores retail chain, which only two days ago in a Rs. 20 crore ($5 million) image makeover exercise, among others, unveiled a new logo, launched recyclable green bags, and distributed 150,000 Neem seed sachets, launch its own ‘in-store’ radio station, created store […]

“Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. And so, we have to change along with them.” — B S Nagesh, Customer Care Associate & Managing Director, Shoppers’ Stop.

After 17 years of existence K Raheja owned and B. S. Nagesh managed India’s largest […]