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Entries Tagged as 'Technology'

Could Domino’s new mobile ordering system become a precursor to “future of marketing?”

October 5th, 2007 · No Comments

Domino’s new service is not about technology, it is about what it likes to call as “precision marketing.” We are going to hear a lot about this, or similarly sounding terms, in the coming years, as customisation of orders is going to become the “mantra” of the “future of marketing.”

The […]

Tags: Food, Beverages/ Restaurants · Retail Trends · Technology

Biggest front-end roll out of RFID in retail; Metro announces deployment of revolutionary technology in 180 locations

July 2nd, 2007 · No Comments

The US$81 billion, European retail giant, Germany-based, Metro Group, has announced going into full-fledged RFID deployment. “The efficiencies the chain saw in trials was too compelling to not deploy,” said a senior executive justifying the move.
“We are moving RFID out of the innovation labs and into working retail stores,” said Dr. Gerd […]

Tags: Technology

Future’s future to be driven by technology; outlay of Rs 400 crore envisaged

May 23rd, 2007 · No Comments

Close on heels of Reliance investing Rs.1,000 crore on technology, comes the news of the Kishore Biyani owned Future Group outsourcing its information technology infrastructure to Cisco and IBM, reports Business Standard. This would entail an outlay, over the next three years, of Rs. 400 crore.
Apart from ensuring critical flow of information, […]

Tags: Kishore Biyani (Future Group) · Technology

Reliance bets heavily on technology; plans outlay of 1,000 crore

May 23rd, 2007 · No Comments

Reliance, which made heavy investments in 2003 in technology to tightly monitor and control the supply, delivery and dispensation of fuel products throgh its network of petrol pumps, is looking at extending the good experience to its retail venture. Reliance is considering an investment of at least Rs. 1,000 crore in […]

Tags: Mukesh Ambani (Reliance) · Technology

Intel moves into RFID space; launches all in one RFID reader solution

March 7th, 2007 · 1 Comment

Intel, the $35 billion, computer chip behemoth, on Tuesday, aggressively moved into RFID space, with the launch of R1000, an all in one, UHF RFID transreceiver. The new chip integrates a lot of RFID on a single unit, which has the potential of slashing RFID reader prices by half, by December, 2007. […]

Tags: FMCG · Technology

3D Has Arrived; Experience a New Dimension!

December 10th, 2006 · No Comments

Dimensional Studios , a pioneering company in dynamic visual solutions, has introduced a new 3D-digital advertising technology as was never seen before! The new technogy, which uses intelligent Philips & Newsight 3D Screens to grab the attention of the customers inside the stores, does not require any special 3D viewing glasses. These screens display life-like […]

Tags: Advertising, Promotions, Pricing, PR · Technology

Cellphone or ‘Sell’phone?

November 23rd, 2006 · No Comments

Cellphones, or more appropriately ’sell’phones, are becoming quite versatile and may soon turn out to be the retailers’ best friends. This may soon become true in case of India as well, where millions of cellphones are getting added every month. Only last month, in October 2006, more than six million new cellphones were sold in […]

Tags: Retail Trends · Technology

Like a product but don’t know how to buy? Well, technology could help

November 13th, 2006 · No Comments

How many times have you wanted to buy the sexy looking bike driven by John Abrham in “Dhoom” or the ornamented, period, outfit worn by Aishwarya Roy in ‘Umrao Jaan,’ but didn’t know the brand or the merchant or the price?
Well, help is already on the way! Customers can now click their […]

Tags: Technology

Beware; danger is lurking in your shopping cart!

October 31st, 2006 · No Comments

Has it ever occurred to you that the shopping cart in which you carry food, handbag and your toddler may be teeming with bacteria and viruses like E.coli, staphylococcus, salmonella and influenza?
Consider the handle. It’s been touched by untold numbers of hands that have changed diapers, mopped up runny noses, picked up packages of raw […]

Tags: Technology

Self-checkout spending to touch $1.2 trillion by 2009

October 21st, 2006 · 1 Comment

Self check-out systems are becoming popular; not so much by choice but out of compulsions of time and language. An interesting article, based on a research study conducted by IHL predicts self-checkout sales to rise to $1.2 trillion by 2009. Given acute shortage of front desk staff, Indian retail is not far away from adopting […]

Tags: Retail Trends · Technology