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Entries Tagged as 'Technology'

Like a product but don’t know how to buy? Well, technology could help

November 13th, 2006 · No Comments

How many times have you wanted to buy the sexy looking bike driven by John Abrham in “Dhoom” or the ornamented, period, outfit worn by Aishwarya Roy in ‘Umrao Jaan,’ but didn’t know the brand or the merchant or the price?
Well, help is already on the way! Customers can now click their […]

Tags: Technology

Beware; danger is lurking in your shopping cart!

October 31st, 2006 · No Comments

Has it ever occurred to you that the shopping cart in which you carry food, handbag and your toddler may be teeming with bacteria and viruses like E.coli, staphylococcus, salmonella and influenza?
Consider the handle. It’s been touched by untold numbers of hands that have changed diapers, mopped up runny noses, picked up packages of raw […]

Tags: Technology

Self-checkout spending to touch $1.2 trillion by 2009

October 21st, 2006 · 1 Comment

Self check-out systems are becoming popular; not so much by choice but out of compulsions of time and language. An interesting article, based on a research study conducted by IHL predicts self-checkout sales to rise to $1.2 trillion by 2009. Given acute shortage of front desk staff, Indian retail is not far away from adopting […]

Tags: Retail Trends · Technology

Liquid RFID?

October 18th, 2006 · No Comments

An Israeli company CrossID claims to have developed a way to mix chemicals with clothing fibers to create a very-difficult-to-replicate product identification and tracking system. CrossID CEO Moshe Glickstein says that his company has devised a way to put a chemical signature into fabrics, labels, inks, boxes and other materials. When a hand or door […]

Tags: Technology

Mobile to pay for vending Coke

October 15th, 2006 · No Comments

US soft-drink giant Coca-Cola will equip all its 200,000 vending machines by the end of 2008 in Japan to accept payment through mobile telephones, an increasingly popular money option in the country reports Far East Gizmos. Coca-Cola Japan said that by the end of 2008 all its vending machines will accept Felicia, contact less […]

Tags: Technology

Biometrics to bring relationship centerstage

October 3rd, 2006 · No Comments

“Mass marketing is evolving into one-to-one relationship marketing, where brands seek ways to isolate their most valuable customers”, says John Costello, president of consumer and retail at Pay By Touch, a privately held biometric payment company in San Francisco.
According to Costello, his company’s 3 million members eventually could, with a touch of a finger at […]

Tags: Consumers/ Behaviour · Technology

Combating retail shrinkage with RFID

September 28th, 2006 · 2 Comments

Retail shrinkage is the difference between book stock and actual stock. It is the unaccounted loss of retail goods. Its main causes are theft by employees, administrative errors, shoplifting by customers or vendor fraud.
Rakesh Biyani, Director, Pantaloon feels that as India enforces the MRP (Maximum Retail Price) system, […]

Tags: Technology

Smart shelves heading your way

September 18th, 2006 · No Comments

An RFID enabled technology, under development, is soon to begin gathering information on buying behavior of customers.Thanks to deployment of RFID enabled smart shelves, retailers will be able to collect data on questions like:

How many of customers considered buying an item?
How many of them really bought it?
Which of the other items were bought […]

Tags: Consumers/ Behaviour · Advertising, Promotions, Pricing, PR · Technology